Infrastructure

MARKETING NETWORK

We have very wide distribution network across the country. We operate along a distribution channel comprising of about 6,400 + distributors and a direct retail touch point of more than 86,000 + dealers. Our reach extends to most of the major fertilizer consuming districts of the country. Our retail outlets are spread over 27 states in India.

The marketing personnel directly visit villages to educate the farmers on the concept of chelation and the various benefits of micronutrients. This has helped us to establish a close connectivity with the farmers and has helped to increase the customer base. We have 25 branches spread across all over India. We market our products through Super Distributors, Distributors, Marketing Agents and Dealers/ Retailers.

DISTRIBUTION REACH

  • Registered Distributors & Dealers About 6,400 +
  • Number of Dealers counters serviced Over 86,000 +
  • Number of villages covered (assuming 2 to 3 villages/dealer) 1,99,000

MANUFACTURING

Our plants are presently located at Mumbai, Hyderabad, Chattral and Lucknow with total production capacity of 28,200 TPA on single shift basis. We are proposing to add additional plant and machinery at existing unit in Mumbai and set up new units at Ahmedabad and Hyderabad to manufacture micronutrients.