The objective of Aries 2020 is to set the stage for our grand golden jubilee celebration before which all dealers have been offered opportunities to double their business during the 4 year campaign period. This is a unique celebration of the strength of our distribution network, demonstrating immense trust in our brands.
The campaign has already won unique accolades like the “Limca Book of Records” for the first ever agribusiness flash sale in 2016. In 2018, this campaign turned digital by conducting first ever application based digital booking Bazaar during April 2018. We expect to continue innovating with this campaign leading to a capstone event which will be unprecedented in scale and magnitude during April 2020.